Chief Executive Officer, Director, Media Properties Holdings Inc
Brendan Condon comes to Media Properties Holdings with over 25 years of global media experience across the Time Warner organization – specializing in media monetization and serves as the company’s CEO. As a senior vice president for AOL and the managing director for the company’s London-based international advertising divisions, he led a team of 500+ employees across 10 European countries and Japan.
Mr. Condon is an industry-leading executive who has specialized in all aspects of media including Video, Web Display, Mobile, and Ad Serving, – across portals, 3rd party ad networks, vertical publishing houses, social networks and emerging technologies.
His background includes extensive experience in strategic prospecting, evaluating, and acquiring or partnering with companies of scale across varying media sectors. Mr. Condon has an MBA from Columbia University specializing in Finance and holds a BS in Mathematics from St John’s University.
He is a key note speaker at multiple industry conferences and events across U.S., Europe and Asia; most recently member of the Leadership Council for the EU Internet Advertising Bureau as well as active memberships with the IAB UK, EIAA, among many other leading industry bodies.
Carlyle Growth Partners
Nils E. Larsen is a Senior Operating Adviser working with The Carlyle Group’s U.S. Equity Opportunities Fund. Mr. Larsen specializes in the media, technology and telecommunications sectors. He is based in Chicago, IL.
Prior to partnering with The Carlyle Group, Mr. Larsen served in a variety of senior executive positions with Tribune Company, including the President and Chief Executive Officer of Tribune Broadcasting and as Co-President of Tribune Company.
Before joining Tribune Company, Mr. Larsen served as a Managing Director of Equity Group Investments, LLC focusing on investments in the media, transportation, energy, retail grocery and member loyalty and rewards sectors.
Mr. Larsen started his career at CS First Boston where he focused on the capital requirements and derivative products needs of U.S. financial institutions and non-U.S. based entities.
Mr. Larsen received his A.B. summa cum laude from Bowdoin College.
Now serving as a board member, Scott Hatmaker joined the company in 1996 as Vice President of Operations. Utilizing his background in operational management, he oversaw day-to-day operations and manages the company’s growth and direction. His technical and leadership skills, including the development of the company’s ANI sourcing system, have helped REVShare® grow into television’s largest Cost-per-Action advertising network.
The ANI system makes it possible for advertisers who operate internal call centers to work with stations without requiring special reporting or media sourcing technology for precise lead tracking. This single innovation has bridged the gap between stations and many companies which have been unable to benefit from guaranteed advertising in the past due to technical limitations.
Prior to joining REVShare®, Hatmaker designed database management systems for the entertainment and event industries. He eventually moved into management and was soon catering to local families including Los Angeles and Orange County Major League Baseball and NFL players. His database designs to manage the business were invaluable to the success and growth of these ventures.
Hatmaker attended Riverside City College, University of California Riverside and California State University, San Bernardino in Computer Science and Programming with Math emphasis. Inspired by his father who spent 26 years in the Air Force, Scott holds a Commercial Pilot License with an Instrument Rating and is a Certified Flight Instructor.
H.I.G. Growth Partners
As Managing Director at H.I.G. Growth Partners, John focuses primarily on Internet, media and wireless investments. He currently serves on the boards of Batanga, Loc-Aid, REVShare®, RxStrategies, SpotXchange and Triad Retail Media.
Previously, John was a co-founder, interim CEO and board director of Cooligy, a semiconductor cooling manufacturer started by three Stanford professors, backed by top-tier venture capital firms and acquired by Emerson Electric (NYSE:EMR). He also was the COO of a 100+ person eCommerce portal, General Manager of a semiconductor equipment manufacturer and Business Development Director at a product development software company. He began his career at Booz, Allen & Hamilton where he consulted on operations strategy to Fortune 500 companies.
John received an M.S. and B.S. with Phi Beta Kappa honors in Industrial Engineering from Stanford University and an M.B.A. degree with distinction from Harvard Business School.
During his years as Senior VP of Technology, Brent Peterson had been creating, implementing and managing all web information systems for REVShare® since December of 1999. He was the driving force behind the state-of-the-art technology that keeps REVShare® setting the standards in accuracy and efficiency for the direct response industry.
With a solid background in database programming and e-commerce solutions, Peterson has consistently provided many web-based solutions for the company. Using his systems design and development experience, REVShare® created the Station ROI System and Client Ranking System.
Prior to joining REVShare®, Peterson was a Production Supervisor at McDonnell Douglas, managing a staff of 30 in the development of the MD-11 aircraft. After McDonnell Douglas, he established two businesses, one in the automotive industry and the other, an information technology firm that provided websites and 3D animation for the building industry. His technology firm merged with an e-commerce solution developer where he was General Manager. Peterson ran all aspects of company operations, and was the lead developer and designer for new technologies and methods.