Media Properties Holdings

We strategically invest in mid- and late-stage media companies in the advertising and marketing industries, particularly focusing on the Television direct response and performance-based sectors. We are active investors who provide entrepreneurs with tactical guidance to help run and grow their businesses -- with headquarters in Los Angeles and New York. Media Properties Holdings (aka “MPH”) was founded in 2007, with an initial investment of $20 million from our outside investors.

Our Management

Our leaders have 50+ years of combined experience in traditional and emerging media, including consumer and b2b marketing, advertising sales, finance, and strategic planning at global media brands including: The Walt Disney Company, Time Warner, AOL, Sony, and Liberty Media, along with many small and medium sized companies. Our approach and philosophy is the “providing experiences from the best of
both worlds”.

Our Investors

Founded in 1985 by Frank Cannella, the company has accumulated years of DRTV experience by working with a vast group of well-regarded and notable DRTV marketers.
The company’s focus on creating new media opportunities that produce Television driven sales results has propelled the agency’s growth and continues to drive its success today. As the vanguard in the DRTV industry, Cannella Response Television has repeatedly brought innovation to the direct-to-consumer media space.
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Zelnick Media Capital brings Deep Media and Communications Experience to Companies. ZMC is a leading private equity firm that seeks to identify and invest in companies in the media and communications sector which we believe can benefit from our industry expertise, management experience and investment acumen. ZMC’s sector focus, collaborative approach and extensive network of relationships aim to provide meaningful opportunities for value creation to its portfolio companies. For more information:

Palladium Equity is a private equity firm focused on making investments in lower-middle market companies with a special focus on partnering with founders and family-owned businesses. For more information: